A sad day in the world of sports…

As I began blogging today, I wondered where my interest lied and how I can incorporate that into my assignment. Intro to mass communication is so intriguing to me especially as a Social Media Specialist for the power company. Today I decided to tell my true age regarding the evolution of mass media.
I think I can speak on behalf of the world about today’s loss of a phenomenal athlete. Kobe Bryant and his oldest daughter passed away in a helicopter crash. Twelve years ago, this would have been breaking news and an interruption in our TV broadcast following the newspaper as a follow-up the next day. Today it was broadcasted and shared within minutes throughout the world. History is literally being made and a story is being told. Between Twitter and Facebook we went from being identified as content consumers to becoming content producers as we shared and commented on the tweets and posts. This dialogue is continuous and allows for the opportunity for immediate feedback for analytics record purposing as well as a multitude of simultaneous two-way conversations.
Who was Kobe Bryant to the world and what will he be most remembered for? I estimate that this will supersede any mass media coverage for the next week or so and can be expected to resurface periodically as more details become available. Fans will definitely be refreshing their feeds awaiting updates on this horrific story. Sending prayers for his family and all of his fans.